End of Month Report · May 2026

Harrisdale Dental Centre
May Results

May delivered 110 new patients for Harrisdale Dental Centre. The month’s strongest signals came from new patient growth, dominant local visibility on core searches, and strong lead volume, while the clearest opportunity moving forward is converting more paid and local demand into booked appointments efficiently.

Prepared by Shoutout Digital
110
New Patients
3.81K
Website Visitors
43
Booked Appointments
62
New Leads
Convert Offer Traffic
Moving Forward
This Month at a Glance
New Patients 110
Website Visitors 3.81K
Contacts 24
Booked Appointments 43
GBP Calls 130
01

Executive summary

What happened this month.

🏆Biggest Win Patients
Harrisdale Dental Centre recorded 110 new patients in May.
That is up from 95 in April, a 15.8% month-on-month lift and the clearest business outcome in the reporting.
⭐Strongest Area Visibility
Local dominance on the core term and strong lead volume stood out most.
The clinic ranked 1 across the full Harrisdale Dentist grid, generated 62 new leads, and grew website traffic to 3.81K visitors.
🎯Main Opportunity Conversion
The main opportunity is converting broad demand more efficiently.
Paid and local channels are already creating strong top-of-funnel activity, so the next gain is improving offer-led conversion and booked outcome efficiency.
↗Next Focus Forward
Moving forward, the primary focus is converting new patient demand into more booked treatment opportunities.
The business already has reach, response, and booked activity. The next lift is turning that momentum into more efficient acquisition and stronger follow-through on high-intent offers.
02

What we learned this month

The most important strategic takeaways from May.

This section focuses on what May’s reporting says about patient demand, channel quality, and where the next strategic gain sits.

✓Strongest ResultOutcome
New patient acquisition accelerated in May.
The clinic moved from 95 new patients in April to 110 in May, showing stronger month-on-month patient growth.
⌕Best Traffic SignalSEO
Lead flow and call activity strengthened meaningfully.
New leads rose to 62, incoming calls reached 82, and first-time calls reached 47, showing strong response volume across the month.
📍Key LearningLocal
The core local keyword is a clear strength.
The Harrisdale Dentist grid showed complete 1-position coverage, confirming exceptional visibility across the clinic’s immediate market.
💡Growth OpportunityNext Lift
Broader service-intent visibility is the clearest growth opportunity.
Dentist Near Me and Best Cosmetic Dentist Near Me both show strong central positions, but less consistent outer-grid coverage than the dominant core term.
!Area To WatchEfficiency
Paid search efficiency is the main number to watch.
Google Ads delivered 490 clicks and 6 conversions, but the cost per conversion remained high at AUD 1,354.85, leaving clear room for sharper conversion efficiency.
03

Creative delivered this month

One offer-led landing page built to convert new patient intent.

The creative provided for May is a dedicated new-patient landing page designed to turn local offer interest into calls and appointment requests.

▣
1
Landing page delivered
✓
2
Primary CTAs visible
⌕
1
New-patient offer angle
Harrisdale Dental Centre landing page
Landing Page
Prestige Smiles new patient offer landing page
This page gives new-patient traffic a dedicated conversion path, using offer-led messaging, a clear request-an-appointment CTA, and a strong phone-first prompt instead of sending visitors into the broader website journey.
Open landing page →
View content breakdown
  • ObjectiveTurn new-patient offer traffic into appointment intent
  • SupportsPaid traffic and local search visitors looking for a clear next step
  • Why it mattersA focused offer page removes friction by bringing the new-patient proposition and booking CTA into one place
04

Results

The clearest business outcomes and tracked activity this month.

This section highlights the clearest business outcomes and demand signals from May, with emphasis on patient growth, lead volume, and booked activity.

✓
110
New patients
↗
3.81K
Website visitors
★
62
New leads
◆
43
Booked appointments
+
24
Contacts
Website traffic snapshot
3.81K
Visitors reached the website in May, with traffic up 5.07% on the previous 31 days.
1.17K
Referral visits
969
Paid visits
What that means
1
Referral traffic led the visible mix
Referral sources made up the largest clearly labelled visitor group in May.
1.17K
2
Paid traffic remained a major acquisition source
Website reporting shows paid traffic contributing heavily to demand generation.
969
3
Organic still added steady intent
Organic contributed a smaller but meaningful share alongside local search strength.
400
Traffic source mix
A simple view of the clearest labelled website traffic groups in the reporting for May.
Referral traffic
1.17K visits
Paid traffic
969 visits
Direct / VV traffic
651 visits
Organic search
400 visits
★
New Leads
62
Tracked new leads for May
☎
First-Time Calls
47
First-time call volume recorded
+
Contacts
24
Contacts created across tracked mediums
◆
Booked
43
Opportunity records in Appointment Booked
05

Channel performance

What worked, why it mattered, and where we can improve next.

These summaries translate the available channel reports into a client-facing read of business value, rather than a technical dashboard recap.

⌕Google AdsPaid Search
Google Ads generated meaningful demand volume and appears closely tied to tracked lead creation.
With 4,241 impressions, 490 clicks, and 6 conversions, paid search is bringing scale, while contact-source reporting also shows paid search as the strongest tracked contact source.
View details
  • Clicks490
  • Conversions6
  • SpendAUD 8,129.07
  • Average CPCAUD 16.59
  • Conversion rate1.22%
  • What matters nextImprove cost efficiency and convert more clicks into booked outcomes
↗SEOWebsite
SEO and local organic visibility are giving the clinic a strong base in its core market.
Website traffic reached 3.81K visitors, up 5.07%, while the Harrisdale Dentist grid showed complete #1 visibility across the full scan area.
View details
  • Total website visitors3.81K
  • Organic visitors400
  • Harrisdale Dentist ARP1.00
  • Harrisdale Dentist SoLV100.00
  • What workedCore suburb-level visibility is exceptionally strong
  • What matters nextExtend that strength further into broader service-intent terms
📍GBPLocal Search
Google Business Profile is working as a direct-response local channel.
The profile recorded 1.75K total views, 166 website visits, and 130 calls, showing strong action from local searchers already close to decision stage.
View details
  • Total views1.75K
  • Search views1.42K
  • Maps views324
  • Calls130
  • Website visits166
  • What matters nextKeep turning local discovery into direct calls and appointment requests
06

Local grid search

How Harrisdale Dental Centre is showing up across Harrisdale.

Each grid shows how the clinic ranked from different points around the local area. Lower numbers are stronger, with 1s, 2s, and 3s showing the best local coverage.

Harrisdale Dentist local search grid
Keyword
Harrisdale Dentist
This is the standout grid for the month, with #1 positions across the full scan area and complete visibility on the clinic’s core suburb-level term.
What this grid means
  • ReadThe clinic is dominating its core local keyword
  • Why it mattersPatients searching specifically for a dentist in Harrisdale can find the clinic consistently across the area
  • OpportunityDefend this position while extending nearby service-intent visibility
  • Next focusUse this core strength as the platform for broader term growth
Dentist Near Me local search grid
Keyword
Dentist Near Me
This term is competitive but still strong close to the clinic, with central 1s and 2s offset by weaker pockets in outer areas of the grid.
What this grid means
  • ReadBroader nearby-intent search is performing well, but not yet as cleanly as the core suburb term
  • Why it matters“Near me” searches can help widen patient capture beyond direct suburb-name searches
  • OpportunityLift consistency in weaker outer-grid pockets
  • Next focusImprove outer-area visibility without losing strong central rankings
Best Cosmetic Dentist Near Me local search grid
Keyword
Best Cosmetic Dentist Near Me
The cosmetic-intent grid shows strong central coverage with more variation on the outer edges, suggesting the clinic is competitive but still has room to widen authority for treatment-led searches.
What this grid means
  • ReadCosmetic-intent visibility is competitive and promising near the clinic
  • Why it mattersTreatment-led searches can bring higher-intent patients comparing options more actively
  • OpportunityStrengthen cosmetic relevance and coverage outside the strongest inner ring
  • Next focusSupport cosmetic search growth with focused service messaging and GBP reinforcement
07

Wins & opportunities

The executive read on the month.

🏆Biggest WinPatients
110 new patients were recorded in May.
This is the clearest business outcome in the available data and a strong month-on-month lift from April’s 95 new patients.
📈Strongest Growth AreaDemand
Lead and call volume both moved up strongly in May.
New leads reached 62 and incoming calls reached 82, showing stronger response volume across the month.
⭐Best Performing ChannelGoogle Ads
Google Ads appears to be the clearest tracked lead-generation driver.
Paid search accounted for 21 of 24 tracked contacts by source, while the lead source report also shows 38 Google Ads leads.
🎯Biggest OpportunityReach
Extend strong core visibility into broader high-intent searches.
The clinic dominates Harrisdale Dentist, but broader nearby and cosmetic-intent terms still show the clearest room to grow.
⚠Area To WatchEfficiency
Cost per conversion remains the main paid-search pressure point.
The channel is generating demand, but conversion efficiency still has room to improve at AUD 1,354.85 per conversion.
💡Strategic InsightSearch Intent
Core suburb intent is already won; broader treatment and nearby intent are next.
The complete #1 Harrisdale Dentist grid suggests the clinic’s local authority is strong enough to support wider service-intent expansion.
08

Moving Forward

What we are doing next, and why.

1
Improve new-patient offer conversion.
What we are doing: Review the new-patient landing page, CTA clarity, and booking journey to tighten the path from interest to appointment request.
Why we are doing it: Paid and local channels are already creating strong demand, so improving the conversion path is the clearest way to turn more of that traffic into booked outcomes.
Expected outcome →More booked appointments from the demand already reaching the clinic.
2
Defend core rankings and widen nearby reach.
What we are doing: Protect the clinic’s dominant Harrisdale Dentist visibility while continuing to build strength for Dentist Near Me and cosmetic-intent searches.
Why we are doing it: The local grid already shows complete dominance on the core suburb term, which creates a strong platform for wider high-intent local growth.
Expected outcome →Stronger visibility across a wider catchment without losing core local authority.
3
Lift paid-search efficiency.
What we are doing: Review campaign efficiency, conversion pathway quality, and offer alignment inside Google Ads.
Why we are doing it: Google Ads is generating meaningful scale and tracked lead activity, but cost per conversion remains the clearest paid-media improvement area.
Expected outcome →More efficient acquisition and better conversion return from paid demand.

Shoutout Digital · End of Month Report · Harrisdale Dental Centre · May 2026

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